AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Food & Diet Tracking Apps in the US
An analysis of top food and diet tracking apps on iOS in the US for Q4 2020 shows varying trends in downloads, revenue, and active users. Sensor Tower provides detailed insights into the apps' quarterly performance.
In the final quarter of 2020, several food and diet tracking applications on the iOS platform demonstrated diverse performance metrics, with Sensor Tower's data providing a snapshot into their downloads, revenue, and active users.
MyFitnessPal: Calorie Counter showed a fluctuating revenue trend in Q4, starting at $806K in the last week of September and dipping to $538K in the third week of December before rebounding to $709K by year-end. Downloads peaked mid-October at roughly 82K but saw an increase to 101K at the end of December. Active users experienced a decline from 3.7M to 2.5M in the third week of December, before rising again to 3.4M.
Lose It! – Calorie Counter also experienced revenue fluctuations, starting Q4 with $170K and reaching a high of $289K in the final week of December. Downloads showed a similar trend, with a starting point of around 31K and a spike to 46K in the same period. Meanwhile, weekly active users saw a slight decrease from 880K to 859K throughout the quarter.
Noom: Healthy Weight Loss Plan maintained a steady revenue stream, ranging from $24K to $33K over the quarter, peaking at nearly $30K in the final week. Downloads started at approximately 31K and surged to 81K by the end of December. Active users hovered around the 570K-580K mark for most of the quarter but saw an increase to 682K in the last week.
Lifesum Food Tracker & Fasting presented a more stable revenue pattern, with figures oscillating between $46K and $68K, and a significant jump to $146K in the last week of December. Downloads varied between 17K and 22K, with a notable rise to 46K in the final week. Active users showed a gradual decline from 267K to 235K but rebounded to nearly 294K at the quarter's end.
WeightWatchers: Weight Health saw its revenue start at $726K, and after some ups and downs, it ended the quarter on a high note with $677K. Downloads began at 22K, dropping to 12K in mid-December and then spiking to 54K in the last week. The app's active users experienced a decline from 274K to 134K in the third week of December, but recovered to 211K by the year's end.
For more detailed insights on the performance of these iOS food and diet tracking applications in the United States, visit Sensor Tower.
